We are still coming down from our CannaCon high (pun intended).
We were floored by the interest in our booth. The entire Cannacon event was well attended and orchestrated with precision. So many people came to the booth and spent time with us, discussing their brand goals and challenges. They were drawn to our bright and beautifully designed LED brand signage.
The cannabis industry is growing and expanding rapidly. Prohibition Partners estimates that legal cannabis sales in North America reached $16 billion in 2020 and is projected to reach almost $36 billion by 2025.
With such a hyper-growth rate, it is more important than ever for businesses to stand out, break through the clutter, and showcase their advantages in unique ways.
During the event, Firebolt’s Chief Growth Officer, Scott Hauman, led a seminar titled “Improving the Customer Experience at Retail.”
He outlined the two competing intentions in the world of retail, the retail manager aim and the brand manager aim. Even though they are competing, they both share the common goal of delivering remarkable customer experiences.
When these forces work together to create remarkable customer experiences, they convert browsers to buyers, sell more to each buyer, and get customers to come back and buy more.
It’s a joint effort ;).
A lot of the heavy lifting that leads to remarkable customer experiences is done in the physical store with retail staff in real time. Companies like Firebolt can still help with engagement and wayfinding along the customer journey, enabling retail operators to reach higher.